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Proposal and Economic Evaluation of Company's Marketing Strategy
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is dealing with strategic marketing of company PETRA ODRAZILOVÁ PHOTOGRAPHY. It analyses the overall situation on the photography market, the company itself, its strengths and weaknesses, opportunities and threats. According to these analyses it suggests new resolutions, which could lead to gain new customers and total improvement of the company. Then is evaluated economic situation of the company.
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Business Purpose
Michalec, Martin ; Kliment, Michal (referee) ; Heralecký, Tomáš (advisor)
The goal of submitted thesis relates to investment as business purpose, used to evaluation of real situation in První brněnská strojírna Velká Bíteš, a.s. and in the areas of its activities. Theoretic part describes basic terms, present problems in investigated area and deal with theoretical description of business purpose. The analytical part is focused on stakeholders, mainly on competitors and on firm itself too. The proposal part includes interpretation of possible options and recommendation of appropriate solution for given investment choice.
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Identification of opportunities and threats for the selected company
ŠÍMA, Martin
The diploma thesis deals with opportunities and threats identification in a particular company. To detect its opportunities and threats, the company has to analyse micro and macro environment, at first. In order to analyse company's macro environment, the STEP analysis is used. The STEP analysis facilitates external factors identification and its possible effects on a company in the near future. The micro environment analysis is carried out by The Porter's model of five competitive forces in the industry, supplemented by points and comparison of the largest competitors. At the same time, An analysis of selected financial indicators is performed, which together with Porter's model of five competitive forces in the sector reveals the company's strengths and weaknesses. After processing all the information and subsequent evaluation using SWOT analysis, recommendations are proposed. These eliminate hidden threats and take advantage of the opportunities, which the agency employment market undoubtedly offers.
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SHOPPING MARKETING IN A CHOSEN COMPANY
JAREŠOVÁ, Lucie
This bachelor thesis was elaborated on the theme {\clqq}Shopping marketing in a chosen company``. The chosen company was Phoenix LV, a. s. It is one of the most important farmacy whole sale trade in the Czech Republic. The company disposes of ten stocks all over the Czech Republic, that are subordinated to sixs shopping centers. The main aim of the thesis was an analyses of the shopping marketing. On this were depended a lot of next aims: a definition of the basic terms; an analyse of the contarporary state of the company in the sphere of the shopping marketing; to suggest an exact conception of dividing of the shopping marketing; verifying of this conception and summary. The marketing is divided into two parts, each of them deals with different activities. The shopping marketing discuses relationships with suppliers, internet-supplies and so on. The selling marketing deals with price, supplies for chemist´s, they give meetings, professional teach-in and semminars, competitions for chemist´s and so on. For the stating of the right dividing of the marketing there were used analyses of the inner and outer enviroment. Outer analyse was intent at competitors, suppliers, costumers, substitutes and the factors that influence the company (the society, the technology, the economy, the politics and the legislative). The inner analyses deals with the staff, technical equipment, finantial analyses. The analyses of the Porter model and the STEP analyses discovered incorrect dividing of marketing in the company. That´s why there was suggested a right transfer of several activities. The shopping marketing should only be engaged in treatment with suppliers and all the communication with them. By the inner analyses there weren´t discovered any scarcities. The company shouldn´t anyway forget about its staff. It is also important, to improve the technical equipment and follow the new trends in the exploration and financial contingentiens.
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Destiny of French as a Language of Diplomacy: Situation in the Czech Republic
Malá, Markéta ; Klinka, Tomáš (advisor) ; Listíková, Renáta (referee)
The Diploma thesis deals with the current status of French as a language of diplomacy and with the role and the position of French in the Czech Republic. The goal of the theoretical part is to define the term diplomacy, to summarize significant periods of French language in the history of diplomacy, to deal with the factors which influence language status and to observe competitors of French. It focuses on six selected languages: English, Spanish, Russian, German, Arabic and Chinese. It is trying to show the particularities of French as a diplomatic language. In the practical part, its goal is firstly to outline diplomatic organizations in our country and to describe their function. On the basis of the latest statistics and other collected data by means of interviews, the thesis illustrates the changes which can be traced in the language recently. Concerning the Czech Republic, it shows the changes caused by the accession to the EU and by the introduction of the CEFRL. In the end, it suggests three possible hypotheses of subsequent development of the French language in the world. KEYWORDS French language, status, diplomacy, global language, evolution, competitors, diplomatic organizations, language education
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Destiny of French as a Language of Diplomacy: Situation in the Czech Republic
Malá, Markéta ; Klinka, Tomáš (advisor) ; Listíková, Renáta (referee)
The Diploma thesis deals with the current status of French as a language of diplomacy and with the role and the position of French in the Czech Republic. The goal of the theoretical part is to define the term diplomacy, to summarize significant periods of French language in the history of diplomacy, to deal with the factors which influence language status and to observe competitors of French. It focuses on six selected languages: English, Spanish, Russian, German, Arabic and Chinese. It is trying to show the particularities of French as a diplomatic language. In the practical part, its goal is firstly to outline diplomatic organizations in our country and to describe their function. On the basis of the latest statistics and other collected data by means of interviews, the thesis illustrates the changes which can be traced in the language recently. Concerning the Czech Republic, it shows the changes caused by the accession to the EU and by the introduction of the CEFRL. In the end, it suggests three possible hypotheses of subsequent development of the French language in the world. KEYWORDS French language, status, diplomacy, global language, evolution, competitors, diplomatic organizations, language education
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Characteristics of inter-individual relationship (friend vs. rival) in red deer and its effect on agonistic behavior and endocrinological feedback
Peterka, Tomáš ; Bartoš, Luděk (advisor) ; Fuchs, Roman (referee)
Red deer males aggregate during the period of antler growth to bachelor groups. Social position - Rank - is unstable in these groups. Previous experiments revealed that rank modulated by agonistic behaviour influence the antler growth and antler cycle timing. Antlers are the secondary sexual characteristics of the deer family and one of the fastest growing tissue in vertebrate taxa. Their development is modulated by androgenic hormone, testosterone. In our experiment, we observed agonistic behaviour of 19 males. They were equipped with GPS collar and observation lasted for two hours in the evening an in the morning, once or twice a week from the end of May to the end of August. Deer were handled regularly for blood samples and downloading the telemetrical data from collars. Base on a statistical analysis we found that in our bachelor group 13 stags kept similar interindividual distances which did not exceed the 22 metres level. These stags - the closest associates - differed in the sum of agonistic interactions. Those who reached 8 or less interactions were called Friends, while subgroup of the others reaching much more interactions were classified as Rivals. We found that number of interactions depended on average distance among males in groups (Friends and Rivals). Rivals with increasing distance...
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Competitive advantage
Marešová, Anežka ; Tichá, Ivana (advisor) ; Jiří , Jiří (referee)
The thesis deals with the competitiv eadvantage of the company PROGRAMM s.r.o. The theoretical part containsthe basic terms such as competitive advantage, competitiveness, strategy and more. Furthermore, itcontainscompetitor analysis, situation alanalysis, analysis of internal and external environment, marketing mix and SWOT analysis.
The practical part contains the situation alanalysis of the company PROGRAMM s.r.o. including analysis of the internal environment, marketing mix of the company and the analysis of external environment. Furthermore, the marketing research and analysis of the biggest competitor, the company KVADOS, a.s. has been done. Theresults are summed up with a SWOT analysis and the competitive advantages of the company PROGRAMM s.r.o. are defined. The weaknesses of the company are defined and possiblesolutions are suggestedprimarilyfocused on marketing in order to gainanotheradvantages and benefit from them.
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Proposal and Economic Evaluation of Company's Marketing Strategy
Odrazilová, Petra ; Rašnerová, Martina (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is dealing with strategic marketing of company PETRA ODRAZILOVÁ PHOTOGRAPHY. It analyses the overall situation on the photography market, the company itself, its strengths and weaknesses, opportunities and threats. According to these analyses it suggests new resolutions, which could lead to gain new customers and total improvement of the company. Then is evaluated economic situation of the company.
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